Johny Cooper

Let’s get this out of the way: branding isn’t just about a logo. It’s how people feel when they see your business. And if you’re running a small or mid-sized company, you might think branding is something only the big guys need to worry about.

Let’s be real — not every logo needs to be a Picasso-level masterpiece. But if you're running a business, your logo is usually the first thing people see, and first impressions matter.