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May 30, 2025

Why Your Business Needs a Brand Consultant (Even If You're Small)

Let’s get this out of the way: branding isn’t just about a logo. It’s how people feel when they see your business. And if you’re running a small or mid-sized company, you might think branding is something only the big guys need to worry about.

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May 30, 2025

Why Your Business Should Hire a Graphic Designer

Starting a new business is exciting — but also overwhelming. You’ve got a hundred things to think about, and branding is usually one of the first. Naturally, you head to Fiverr or Canva and start browsing logos. After all, $25 and a quick turnaround sounds perfect… right?

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May 30, 2025

Yard Signs Still Work — Here’s Why You Should Use Them

In a world full of digital ads, yard signs are the underdog that still pack a punch. Whether you're promoting a business, running for office, or hosting a garage sale — yard signs still work, and here’s why.

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May 30, 2025

Not All Logos Are Created Equal: 5 Approaches to Design (And When to Use Each One)

Let’s be real — not every logo needs to be a Picasso-level masterpiece. But if you're running a business, your logo is usually the first thing people see, and first impressions matter.

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May 30, 2025

Color Psychology in Branding: What Your Colors Really Say About You

When it comes to branding, most people obsess over their logo shape, fonts, and maybe a clever slogan. But there’s one thing that hits your customer’s brain before they read a single word — color.

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May 30, 2025

Are Digital Business Cards Replacing the Real Thing?

Business cards have been around forever. You shake a hand, pass the card, and boom — that’s how business has been done for decades.

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