What’s a Brand Board — and Why Your Business Needs One
If you’ve ever found yourself using five different fonts across your marketing or wondering which version of your logo to send to a printer… you need a brand board.
A brand board is a simple, visual summary of your brand’s identity. It keeps your look consistent — across everything.
What’s on a Brand Board?
Your logo and logo variations (stacked, horizontal, icon-only)
Color palette with exact hex or CMYK codes
Fonts (primary and secondary)
Supporting visuals like patterns, icons, or textures
Any rules or notes for usage
Why It Matters
A brand board makes it easy to stay on-brand. Whether you’re creating social media graphics, ordering print materials, or hiring someone for a new project — you’ve got a clear guide. No more guessing what red you used, or which font goes where.
It also helps present your business more professionally, no matter who’s doing the work.
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Starting a new business is exciting — but also overwhelming. You’ve got a hundred things to think about, and branding is usually one of the first. Naturally, you head to Fiverr or Canva and start browsing logos. After all, $25 and a quick turnaround sounds perfect… right?
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